From brand launches and website builds to migrations, CRO and international ecommerce trading - this is experience shaped by actually running online businesses.
Led the overall ecommerce design and launch of MEYBA on behalf of Elite Group, working alongside a contracted developer to bring the brand online. Continued to trade and develop the store after launch.
Played a key role in the European ecommerce migration and redesign, working alongside an external agency on the build before heavily trading the UK and European territories across merchandising, campaigns and commercial performance.
Worked across the ecommerce rebuild, UX and conversion optimisation, then continued trading the site with a focus on modernising the customer journey and helping the brand engage a younger luxury audience.
Built and traded the European Tour ecommerce store, combining website delivery with merchandising and commercial ecommerce activity for an international golf audience.
Built the Lovers F.C. ecommerce website, creating a digital home for a brand sitting at the intersection of football, streetwear and culture.
