Independent ecommerce studio

ECOMMERCE,

BUILT BETTER.

Shopify design, ecommerce strategy and digital growth - built by people who understands what happens after launch.

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Why D&D
01
GOOD ECOMMERCE
IS MORE THAN
A GOOD WEBSITE.

We combine design, technology, trading and growth to create ecommerce experiences that perform long after launch.

Explore my services
Services
02

WHAT WE DO.

From first build to ongoing growth, we help businesses create stronger ecommerce experiences across design, technology and trading.

01

Shopify Design & Development

New stores, redesigns and migrations built around the needs of the business.
Design / Development / Migration
02

Ecommerce Strategy

Commercial ecommerce support across trading, merchandising, technology and customer experience.
Trading / Strategy / Operations
03

CRO & UX

Using customer behaviour and data to remove friction and help more visitors become customers.
UX / CRO / Analytics
04

SEO & Growth

Improving visibility, acquisition and retention through practical digital growth strategies.
SEO / Email / Analytics
05

Ongoing Ecommerce Support

Hands-on support for brands that need experienced ecommerce resource without another full-time hire.
Retainers / Trading / Optimisation

Need something more specific? Every project is shaped around the business, not a fixed package.

Let's talk
Selected work
03
WORK THAT
WORKS HARDER.

A selection of ecommerce brands and digital experiences I’ve helped launch, build, rebuild and grow across fashion, luxury and sport.

01
Meyba

Launching a heritage luxury football brand for a new generation.

BRAND LAUNCH / ECOMMERCE / DESIGN / TRADING
A screenshot of the Meyba website homepage showing two large fashion campaign photos side by side. The left photo features four models in streetwear against a green studio backdrop, and the right photo shows a couple in swimwear on a beach.

Led the overall ecommerce design and launch of MEYBA on behalf of Elite Group, working alongside a contracted developer to bring the brand online and establish its digital presence. Continued to trade and develop the store post-launch.

02
FOREVER 21

Rebuilding and trading a global fashion brand for the UK & Europe.

MIGRATION / REDESIGN / ECOMMERCE / TRADING
A screenshot of the Forever 21 website homepage showing two models in athletic wear against a dark wall with large promotional text reading 'UP TO 80% OFF SITEWIDE' and a 'SHOP NOW' button.

Played a key role in the migration and redesign of the European ecommerce experience, working with an external agency on the build and then heavily trading the UK and European territories across merchandising, campaigns and commercial performance.

03
CUTLER & GROSS

Evolving luxury ecommerce for a younger audience.

REBUILD / UX / CRO / LUXURY / TRADING
A screenshot of the Clover and Ross online store homepage showing a featured collection of four eyeglasses: white cat-eye sunglasses, dark brown rectangular sunglasses, gold oval sunglasses, and pink sunglasses.

Supported the rebuild of the Cutler & Gross ecommerce experience, with a focus on UX, CRO and modernising the customer journey. Continued to trade the site with a particular focus on helping the brand engage a younger luxury consumer.

03
EUROPEAN TOUR

Building and trading ecommerce for a global sporting audience.

WEB BUILD / ECOMMERCE / SPORT / TRADINGv

Built and traded the European Tour ecommerce store, combining commercial trading with merchandising and digital execution for an international golf audience.

03
LOVERS F.C.

Bringing football, fashion and culture together online.

WEB BUILD / ECOMMERCE / FOOTBALL / FASHION

Built the Lovers FC ecommerce website, creating a digital home for a brand sitting at the intersection of football, streetwear and culture.

Have a project that needs more than just a good-looking website?

Start a project ↘
The difference
04
WE DON'T JUST
BUILD STORES.
WE RUN THEM.

Good ecommerce isn't finished when the website goes live.

We've spent over a decade working inside ecommerce businesses — building stores, trading them, improving customer journeys and solving the operational problems that come with growth.

That means we approach every website commercially as well as creatively.

10+ YEARS
Ecommerce experience
BUILD + TRADE
Strategy through to execution
FASHION / LUXURY / SPORT
Cross-sector ecommerce experience
More about us ↘
The process
05
FROM IDEA
TO LAUNCH.

A straightforward process built around understanding the business first, then creating the right solution around it.

01

Discover

Understanding the business, the customer, the challenges and what success needs to look like.
02

Define

Turning the brief into a clear plan covering scope, functionality, priorities and creative direction.
03

Design

Shaping the customer journey and visual experience around the needs of both the brand and its customers.
04

Build

Bringing the experience to life with responsive development, Shopify configuration and the right integrations.
05

Launch

Testing the experience, checking the detail and getting everything ready for a confident go-live.
06

Grow

Using trading, analytics, CRO and ongoing optimisation to keep improving after launch.
Start a project
06
GOT A PROJECT
IN MIND?

Whether you're launching something new, rebuilding what you already have or looking for experienced ecommerce support, let's talk.

Let's talk