We've spent more than a decade building, trading and improving ecommerce businesses across fashion, luxury and sport.
D&D brings that hands-on experience into every project - combining design, technology and commercial ecommerce thinking rather than treating a website as something that ends at launch.
Working inside ecommerce businesses has shaped the way I approach design, technology and growth. Every part of the customer experience connects to something commercial behind it.
Fashion & Ecommerce Trading
Years spent trading ecommerce businesses taught us how merchandising, campaigns, customer behaviour and commercial decisions come together behind the storefront.
Launching & Rebuilding Brands
From taking new brands online to redesigning and migrating established ecommerce businesses, We've worked across the full journey from brief through to launch and beyond.
Luxury, UX & Conversion
Working with premium and luxury businesses strengthened my focus on balancing brand presentation with usability, conversion and the detail customers expect from a high-end digital experience.
Platforms, Data & Operations
My work extends beyond the storefront into platforms, analytics, integrations and ecommerce operations - giving me a practical understanding of how the technology behind the website affects the customer experience.
From Execution to Ecommerce Leadership
Over time my role has moved from hands-on execution into owning ecommerce strategy, major platform projects, agency relationships and teams - while staying close enough to the detail to understand what actually needs fixing.
The benefit of working with someone who's operated ecommerce businesses is that decisions aren't made in isolation. Design, technology, customers and commercial performance all need to work together.